WHY SHOULD YOUR COMPANY HAVE A VIDEO?
In these fast-paced times where time is money, it's hard to get a potential client to stop and read what you have to offer. That's why video is a great tool to draw attention to your business. Surveys have shown that people stay on a site that contains a video a full 2 minutes longer. A visual presentation is significantly more effective than a textual one. Not only is it faster and saves the client's time, it is also more interesting and can be specifically targeted, both in terms of content and aesthetics and using emotion. The client is more likely to watch a minute-long video that is burned into their memory than read two pages of text. This is your chance to differentiate yourself, be unique, and connect the video to your brand in a way that potential clients won't forget.
Story and emotions
It's important to know your clients and choose how you want to communicate your product or service. Generally the story sells! How do you make it interesting? What emotions are you targeting? Should the content be motivational, entertaining or moving? What do you want the viewer to do after watching your video? How do you link the video to your corporate identity so that it is always associated with your company?
WHAT IS THE PURPOSE OF YOUR VIDEO?
Is it an advertisement representing your entire company? Or is it a product video introducing your service or product? Watching such a video increases the likelihood of purchase by more than 60%!
Are your purposes more for marketing, so you want a video for your newsletter or social media? Keep up with the latest trends and move to the platforms that make sense for you and where the video format is most engaging. From YouTube ads to Instagram or Facebook posts to the front pages of Google. Viral video is the best way of marketingthat will bring you millions of customers.
Is it possible that you also need the video for internal reasons: training employees on new products and techniques, online video conferences or information on workplace safety. If you have a large company, you'll find that investing in one video at a time saves you a lot of time and money and pays off more than training each new employee individually.
