PressMetal provides products for construction, automotive and steel industries. Company is located in Trinec. We created a story to show a warm working atmosphere.
After first meeting with people from PressMetal, we created shotlist, shooting plan and drew proper storyboard.
In two days we shot indoor, outdoor scenes full of company life action, some staged, some natural. We used slowmotion camera to show machines in cool hi-tech style.
Unusually we picked a cinematic song to show a story in more dramatic way. Because there are no speaking people we created tracking motion text to describe a company in the most creative way. To the "machines" scenes we integrated the hi-tech infographics.